Retail Media is Going Nowhere But Up in 2024 – Here’s Why

2023 was a year of rampant activity for Retail Media. New networks were launched as existing players sought to innovate, and almost every market prediction hit bigger numbers than the previous estimates.

Though brands are undoubtedly facing challenges with activation and measurement across networks, Glen Conybeare, Global President of IPG Mediabrands Commerce, predicts only one direction of travel for Retail Media in 2024.

Read on to find out how emerging technologies and new opportunities for brands will help fuel the next wave of the Retail Media revolution.

Read the full article on The Drum.

If you’d like to chat about Retail Media with one of our experts, please get in touch.

Explore our

Recent Content

2 months ago
By David Hall
Thought Leadership

Leveraging Retail Media Networks for Brand-Safe Digital Advertising

2 months ago
By David Hall
Thought Leadership

The Retail Media Network Playbook: Top 4 Tips for Achieving RMN Success

2 months ago
By David Hall
Event

Neilson Hall Joins the Retail Media Moguls Podcast

2 months ago
By David Hall
Thought Leadership

5 Reasons Every Brand Should be Testing Livestream Commerce

2 months ago
By Glen Conybeare
Thought Leadership

A New KPI for Retail Media - Supply Chain Management Effectiveness