Catalog & Channel Strategies
Catalog Strategy
Improve your product lifecycle planning and reach item-level goals by running concurrent retail trade and media plans at the same time. Make the most of conversion opportunities with our unified digital commerce approach.
Channel Strategy
We work with you to determine the best-fit products for each retailer, to meet different consumer needs based on the class of trade – club, convenience, or mass. We help to capture consumers in the moment, as they search across multiple channels and retailers.
Vendor Negotiations & JBPs
A joint business plan (JBP) keeps vendors and suppliers on the same page with shared financial goals. Our expertise in omnichannel commerce JBPs helps deliver win-win category growth and effective profitability plans with retail partners. Discover where to pivot investments with retailers to maximize their marketing and reach.
CRM & Demand Generation
Customers are hard to win. So ensuring their experience is well-managed from day one is crucial. IPG Mediabrands Commerce can help you select the right customer relationship management (CRM) system, choose best practices to maximize lead to conversion metrics, and create highly effective customer nurture programs.
Want to Learn More?
Our dedicated team includes specialists from the retail world and leading global marketplaces. This wealth of commerce experience helps us drive crucial profitability for your brand.
