We’ve Got You Covered
At IPG Mediabrands Commerce, we focus just as much on converting traffic as we do on driving it. We can:
- design and build a new DTC site
- enhance what you have already
- apply conversion rate optimization (CRO) techniques to reduce friction and maximize basket size.
If the experience is not as good as the marketplaces and eRetailers that sell your products or similar ones, you cannot expect to get the same level of conversion from prospects into customers, or indeed the same level of retention.
DTC Site Design & Build
For end-to-end design and build, IPG Mediabrands Commerce typically partners with one of our sister agencies, such as MRM, who can leverage their global relationships with Shopify, Big Commerce and Adobe, to name a few. Together, we will map out your target audience and then build a site that truly resonates and provides a frictionless experience.
For end-to-end design and build, IPG Mediabrands Commerce typically partners with one of our sister agencies, such as MRM, who can leverage their global relationships with Shopify, Big Commerce and Adobe, to name a few. Together, we will map out your target audience and then build a site that truly resonates and provides a frictionless experience.
If your current site needs an overhaul, we can audit its effectiveness and then make recommendations to improve both conversion and basket size. We can implement those changes for you, or work with your preferred partner or in-house team.
We also have proprietary tools that track site health and provide real-time alerts of any issues that may cause friction – for example:
- an increase in server errors
- deleted 301-redirects
- increased load times etc.
DTC Conversion Rate Optimization (CRO)
Brands spend less money than they should on Conversion Rate Optimization (CRO).
A small shift in conversion rates and/or basket size can have the same net effect of spending hundreds of thousands on media, yet because media is a ‘quick fix’, it is often the lever brands pull when they need to increase sales.
Our CRO approach includes both human and technology-led initiatives, with a laser-sharp focus on what different customer types are expecting. While the tools and techniques we use are not unique, the level of focus on differing audience types is:
- conversion journey mapping
- A/B testing
- multivariate testing
- focus groups
- usability studies
Ways We Work With Clients
Consultancy
Managed Services
Analytics Support
Our DTC Agency Services
IPG Mediabrands Commerce can help maximize your DTC returns throughout the customer journey, from identifying who your target customers are, driving relevant traffic to your site, ensuring that traffic converts and continues to engage after that initial conversion, and even helping with profitability by working with your retail operations team.
Want to Learn More?
Our dedicated team includes specialists from the retail world and leading global marketplaces. This wealth of commerce experience helps us drive crucial profitability for your brand.
