Commerce Tools
Whether you’re selling Direct to consumer (DTC), on marketplaces, via retailers or via social commerce, we’ve got the tools and the knowledge to support your brand’s goals.
Moving at the Speed of Retail
We remain partner agnostic, combining market-leading 3P technology with our own proprietary solutions such as our Unified Retail Media Solution. This ensures we take an objective approach to our client’s technology infrastructure, providing them with bespoke and best-in-class solutions.
Unified Retail Media Platform
IPG Mediabrands Unified Retail Media Platform powers our Unified Retail Media Solution. By harmonizing audiences and retailer data, we can optimize across retailers and drive profitable Retail Media sales.
The platform leverages standardized & curated audiences, AI-driven planning, optimization, activation, and insights at the speed of consumers, enabling sustainable growth in the dynamic retail landscape.
It is designed to help brands navigate this fast-growing new medium and aims to bring openness and trust to the typically closed world of Retail Media.
Ipg Mediabrands Commerce Key Partners
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Our dedicated team includes specialists from the retail world and leading global marketplaces. This wealth of commerce experience helps us drive crucial profitability for your brand.
