End-to-End Display Services
We power our display activity with people data. By understanding each user, their needs, and the stage in their journey, display can create customer flow along the path to purchase.
At IPG Mediabrands Commerce, we provide end-to-end display services for your DTC site, driven by KINESSO performance expertise. From display strategy, to media activation, measurement, and reporting.
Display Activation
To get the most from your display campaigns, we begin by building a robust audience and data strategy. We source high quality, relevant audience data or enrich your existing first party data. This enables us to reach your high value audiences in key moments as they browse.
We bring this data together via our proprietary technology for holistic measurement and reporting. This facilitates real time optimizations to maximize your ROI.
When working with audience data, we understand the importance of privacy. That’s why our technology and processes are built with privacy at their core. This allows us to be at the forefront of the industry when it comes to the ethical use of data, keeping our clients and your customers safe.
Dynamic Content Optimization
Customers expect best in class experiences from DTC brands. A positive experience can often persuade them to shop with you over a competitor or reseller. One route to this is implementing personalization to ensure that each journey feels relevant and seamless.
But for many brands, dynamic content can be hard to get right. It poses the challenge of bringing together a complex map of audience signals with thousands of potential custom ad combinations.
Our ACE solution builds dynamic content at scale. It personalizes everything from imagery, to products, messaging and CTAs.
By serving the right message to the right person at the right moment we can build stronger relationships with customers – generating not only a one-time conversion, but long-lasting positive sentiment and lifetime value.
Ways We Work With Clients
Consultancy
Managed Services
Analytics Support
Our DTC Agency Services
IPG Mediabrands Commerce can maximize your DTC returns throughout the customer journey.
We will:
- Identify your target customers.
- Drive relevant traffic to your site.
- Ensure that traffic converts and continues to engage after that initial conversion.
- Help with profitability by working with your retail operations team.
Want to Learn More?
Our dedicated team includes specialists from the retail world and leading global marketplaces. This wealth of commerce experience helps us drive crucial profitability for your brand.
