With the livestream commerce market projected to exceed $67.8 billion in revenue by 2026, Zach Weinberg, VP of Growth Solutions at IPG Mediabrands Commerce, highlights the test-and-learn opportunities that come with this evolving channel.
From driving engagement through exclusivity to generating valuable, authentic content and gaining insights about customers, livestream shopping offers a dynamic approach to elevate your brand’s online presence.
To help brands capitalize on the opportunity, IPG Mediabrands Commerce formed a new strategic partnership with Stickler, a Live Commerce enablement technology provider, to deliver a tailored ‘Live Commerce as a Service’ solution for brands across 15 Asia-Pacific countries.
To learn how livestream commerce can move metrics throughout the marketing funnel and provide a unique way to break into social commerce, read the full article on The Drum (login required) here.
If you’d like to speak to one of our experts about activating livestream commerce for your brand, please get in touch.
