Neilson Hall, Head of E-commerce for EMEA at IPG Mediabrands Commerce, recently appeared on the Retail Media Moguls podcast, hosted by Stuart Adamson of Platform 195.
In this episode, Neilson and Stuart break down the commerce landscape, charting its development from the late 1990s through to the present. The discussion covers the rise of display advertising, new tech platforms and stacks, and delves into audience data and the growing proliferation of Retail Media Networks.
Beyond the growth of Retail Media, Neilson and Stuart discuss the transition from algorithmic to intelligence-driven approaches and the significance of clean rooms in aggregating and leveraging data.
Neilson emphasizes the growing complexity of client demands, the influence of AI, the role of marketplaces like Amazon, and the importance of owned media ecosystems in the future of Retail Media.
Watch below to learn more about Retail Media in EMEA and the tech driving commerce forward.
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